Make sure your great idea works!

A great idea is only the first step towards a great business. Make sure your business model will reward all your hard work.

Get the Business Model Success Kit $27

Look what's inside the Business Model Success Kit

  • My personal cheat sheet

    Learn the 87 methods I have researched and found the most effective to improve your business model

  • Real-World Case Studies

    Learn how real-world companies changed their business model over time for greatly improved success

  • Versioning Tool

    Use this tool to help fine-tune your model

  • Swipe List

    Learn the 25 best places to borrow business model tricks

  • Idea Checklists

    Idea checklists and study guides to help fine tune-your ideas

  • Gasoline, Cigarettes, and Soda Mini-Course

    This video mini-course contains one of my best business model tricks – Increasing Margins without Raising Prices. This 10-minute course will open your eyes to new profit sources.

Client Success Stories

Craig Bowman

Before: $3M construction business operating at 9% gross margin and making $200K in good years, breaking even in bad years.

After: $22M in sales, 23% gross margin, consistent profits of $2M annually

How he did it: Margin & Business model innovation via Gasoline, Cigarettes, and Soda model

Results: Improved sales and margin

Craig Bowman President, Construction Company
Mike King

Before: Two years attempting to sell products on Amazon with $0 sales

After: $10K/month Amazon sales and climbing

How they did it: Used Business Model Secret #23

Results: Now looking at new product to sell

Mike King President, Manufacturer & Importer
Reginald Jones

Before: Sales team of eight generating $2M of new business

After: Sales team of four generating $2.4M of new business

How he did it: Sales process realignment

Results: Total cost savings of $250K annually while increasing sales 20%

Reginald Jones Owner, GIS software firm

Before: Expensive and time consuming process to screen and sell potential franchisees

After: Created a system that sold 1 franchise for every 61 leads vs. industry average of 1 to 200.

How they did it: Business Model Secret #14

Results: Lowered the sales cost per franchise from $4532 to $1709

Franchisor Video Marketing Company
Sheryl Winter

Before: Five failed sales hires in the past 3 years costing over $300K in wasted salary and much more in lost sales potential

After: Hired a future superstar who outsold the previous five in only 6 months

How she did it: Created a counter-intuitive hiring system

Results: The process yielded a superstar salesperson at below-market pay who became the top performer in company history

Sheryl Winter CEO, Distributor
John Green

Before: Client was dumbfounded when he learned that his 9 salespeople were spending 90% of their time preparing routine quotes instead of finding new clients 4 salespeople generating more business than 9 did previously

After: Created a system that lowered sales costs by 84%

How he did it: Business Model Secret #8

Results: Net savings = $300,000 annually

John Green President, Awning Fabricator
Christy Bonsen

Before: Recruited employees with industry experience that created a revolving door of hire, disappointment, fire/quit.

After: The first hire received three merit promotions in six months.

How she did it: Business Model Secret #2

Results: Total employee compensation down 8%

Christy Bonsen SVP, Chemical Distributor
Jerry Stein

Before: Stable company with flat sales

After: 10% growth annually for last four years

How he did it: Business Model Secret #9

Results: Company went from perpetual break-even mode to record profits year after year.

Jerry Stein CEO, Household products

Make sure your hard work is rewarded!

Access my proprietary systems to improve your business model so you can stay ahead of the competition.

Get the Business Model Success Kit $27

© University of CEO™ 2017